For three generations and beyond, anglers the world over have put their trust in Abu Garcia for tackle that stands their toughest tests. It’s a trust that’s been earned by building products right the first time, and making them even better time after time. When you refuse to compromise on how you design and build and perfect a product as Abu Garcia has, it gets noticed, and rewarded.

That helps explain why we have achieved the honor of being chosen “Purveyor To The Royal Swedish Court,” a distinction bestowed upon a select group of manufacturers for consistently exceeding its highest standards of quality and craftsmanship.

Decades of experience and obsession for detail are the hallmarks of Abu Garcia. Just as generation after generation of Swedish craftsmen make our products with superior performance and design, generation after generation of anglers enjoy the fruits of their labor and the thrill of their sport.