Brand Marketing Manager Position

Abu Garcia Is Hiring

Sun, 11/11/2012

Abu Garcia is pleased to announce we are looking for an individual with a strong marketing background. This person will be responsible for the overall marketing strategy and implementation of branding programs.

Job Description

Job Title: Brand Marketing Manager
Job ID: 101005
Location: SC - Columbia

Regular/Temporary: Regular

Equal Employment Opportunity

Responsible for development of the Brand Style Guide-Global to include: positioning and package template. Liaison to market services and plans and executes projects and initiatives that support the broader short and long-term marketing strategy.


Responsible for the Brand Style Guide-Global to include strategic positioning and creation of a strong brand packaging template. Responsible for licensing/royalty and trademarks. Monitor, review and report on all catalog activity and ensure the deadline is met for production.

The Market Services Liaison for:
Print and TV advertisement
Social Media
In Store-POP, Promotions, Merchandising
Grass Roots/Pro
Public Relations

Prepare marketing presentations internal and external to include marketing and product performance reviews.
Manage Social Network content and knowledge


Education and Experience:

1. Minimum four-year college degree a minimum, Master¿s Degree in business/marketing preferred.
2. Minimum two years experience in marketing
3. Excellent presentation skills.
4. Knowledge of understanding of consumer needs.
5. Experience as an avid angler.

Possess excellent written and communication skills
Excellent computer skills
Strong Problem Solving and decision making skills
Strong analytical skills with mathematical/statistical emphasis.
Knowledge of Fishing

We participate in E-Verify
Equal Opportunity Employer (M/F/D/V)

To Apply: Click Here or visit