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Pure Fishing Receives Two Awards at EFTTEX!
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The Pure Fishing team is delighted to have received two awards in the ‘Best Product’ categories at the 2007 EFTTEX tradeshow, which took place in Prague this year.
Berkley® GULP!® ALIVE!™ was chosen by the judges as the ‘Best New Lure’ at the event.
Berkley® Gulp! ® Alive! ™ out fishes the competition and is one of the most innovative bait concepts in years!
The fact that the bait is reloadable and out fishes and even outlasts live bait made it a winner amongst visitors and judges alike.
Abu Garcia® REVO™ PREMIER received the Runner Up award for the Best New Reel
The judges recognized that Abu Garcia® is starting a revolution with its REVO series of low-profile baitcast reels - the lightest low-profile reel in its class. The REVO PREMIER weighs in at just 179 grams - of precision engineered aluminum.
The build and quality of the reel particularly impressed the panel. The main criteria taken into account by the judges are innovation, usability and design.
"We knew this product was a winner right from the start - and to have our feelings confirmed by a panel of expert judges is simply amazing. It makes us feel so proud to have won such an award." ~Alistair Thorburn (Pure Fishing, International President)
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