Step 1: Depress button keeping your thumb on the spool to control the lure. Hold the rod and reel so that the handle is pointing upward for greater wrist flexibility.
Step 2: Holding the rod and reel in front of your body, bring the rod backward so the tip reaches a point above and behind your shoulder. Without stopping bring the rod back in front of your body in a single motion.
Step 3: Release the button as the rod is brought forward so that the lure is launched slightly upward and outward toward your target. As the lure approaches the water surface stop the spool with your thumb and begin your retrieve.