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Abu Garcia Revo Family Wins Best Freshwater Reel Award

Revo Reels Win ICAST 2012 Award

The Abu Garcia® Revo® Reels have been awarded the Best Freshwater Reel Award at the 2012 ICAST show in Orlando, Fla. The new line of Revo reels are completely redesigned with innovative touches throughout the entire line.

Changing the design of one of the most popular low profile series on the market is risky at best. The engineers at Abu Garcia® not only took the challenge to heart, but the new lineup of Revo® baitcast reels exceeds all expectations. The Revo reels were recognized by the voters as the top new baitcast reel for 2012 by the select ICAST attendees, which include active editorial journalist and retailers.

"We have worked hard on getting these Revo reels light and compact," said Andrew Wheeler, Abu Garcia Product Brand Manager. "This is a huge step in product development across the board. These reels are light, durable and have already been put through their paces with rigorous testing."

Included in the new Revo line up are:

Revo Premier™…… 5.87 ounces this reel crosses into the sub six ounce barrier and has been upgraded with the same IVCB-IV™ brake system included in the Revo MGX.

Revo STX…..29% lighter than the previous model and now available with a full complement of gear ratios with ratios including 6.4:1, 7.1:1 and a new super high speed gear ratio of 8.0:1.

Revo SX…… utilizing advanced materials such as C6 Carbon the Revo SX has dropped 25% of its weight, coming in at 6.66 ounces.

Revo S……….15% lighter and the new white appearance is the ideal match for the Abu Garcia Veritas™ rod.

Revo Winch™….19% lighter and has a new upgraded Infini™ brake system, this reel is perfectly matched with the Abu Garcia Veritas Winch rod series.

Revo Inshore…featuring an X2-Cräftic™ frame with increased corrosion resistance and lightweight C6 carbon sideplates, pair this reel with the inshore actions of the new Volatile rod for the ultimate inshore system.

Watch the video and see complete specs for all new reels by visiting

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit

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