Hank Cherry celebrating tournament win with his family.

iCast 2021

As we celebrate our 100 year anniversary, we want to say thank you. We are proud to be at the forefront of innovation, design, and performance for the anglers who use our gear. We wouldn’t be here without you. And when Pros like Hank Cherry use our gear to accomplish the nearly impossible - winning the Bassmaster Classic 2 years in a row.- we know we are helping anglers Fish to Win.


Side view of Abu Garcia Zenon reel

Zenon | Abu Garcia

Join the Movement

COMING SOON! This fall, join Abu Garcia as we launch our lightest ever spinning rods and reels: the Zenon. Engineered from the inside-out to give you the ultimate in sensitivity and performance, the Zenon line is about to change the name of the game. Find out more and see what’s coming below.

Zenon Rods

Abu Garcia Zenon Rod

Good rods make good anglers.
Zenon rods make the best.

Zenon Reels

Abu Garcia Zenon reel

Ready to rock right out of the box, this elite reel is making its mark as the lightest reel in the world.

Close-up of Abu Garcia Max Series

Max Series | Abu Garcia

Fresh new look.
Even better performance.

The redesigned Max series is bringing the heat this fishing season. Stand out on the water with a reel that’s got bold style and quality components to back it up. Check out each of the models below to find the best Max low profile reel or combo for you.

Max X

Abu Garcia Max X

The Max X provides all-day fishing comfort and increased castability with oversized PVC knobs and updated ergonomic frame design.


Abu Garcia Max STX

When it comes to efficiency, the STX reigns supreme. Featuring a flipping switch for easy one-handed operation, the STX excels at long days on the water


Abu Garcia Max Pro

With a 7.1:1 gear ratio, the Pro is the fastest reel in our Max line up. That lightning speed lets you quickly retrieve slack in your line for improved hooksets.

Angler on boat celebrating his catch

Veritas PLX | Abu Garcia

Tournament ROD & Combo

In 2020, Abu Garcia made big waves with the Veritas PLX. With built in Powerlux technology, this rod is both more sensitive and stronger than ever before. Now, we’ve expanded our Veritas PLX line to include combos and our new Tournament Edition, for professional anglers who always Fish to Win.

Spinning Combo

Abu Garcia Zata Spinning Combo

The NEW Abu Garcia® Veritas® spinning combos push the limits of high-performance fishing gear and are feature-packed with a 10+1 bearing system and lightweight aluminum frame. Rods are powered by our exclusive Powerlux® 100 Nano resin, providing a stronger, lighter, more sensitive rod. The Veritas combos offer uncompromising strength and durability needed by serious anglers.

Tournament Rod

Abu Garcia Veritas Tournament Rod

Offering serious anglers a rod with increased strength and improved weight and sensitivity, the new Abu Garcia® Veritas® Tournament rod pushes the limits of high-performance fishing rods. Bring your game to the pro level and Fish to Win with our new Veritas Tournament rod.

Baitcast Combo

Abu Garcia Veritas Baitcast Combo

Abu Garcia made big waves in 2020 with our new Veritas rod with built-in Powerlux technology. Now, we're bringing it to you in combo form with our new Veritas Baitcast Combo. Pushing the limits of high-performance gear, this feature-packed combo includes a 10+1 bearing system, lightweight graphite frame, and our exclusive Powerlux® 100 Nano resin, providing a stronger, lighter, more sensitive weapon for the serious angler's arsenal.

Close-up of Jordan Lee rod and reel combo

Jordan Lee | Abu Garcia


With 15 technique-specific rod models, four baitcast reels, and two spinning reels, the JLEE Pro line is designed to fish anywhere from the deeps to the docks. Shop our latest pro-approved rods and reels and discover what happens when performance meets style.


Abu Garcia Jordan Lee Spinning Reel

Outfit your rod with these pro-level reels for the ultimate in bass-catching performance.


Abu Garcia Jordan Lee rods

Balanced in design, powerful in performance, JLEE’s rods are what bass angler dreams are made of.


Abu Garcia Jordan Lee baitcast reel

Light yet solid. Smooth yet strong. JLEE’s line of baitcast reels pack a ton of performance in a compact, stylish package.

Close-up of Vendetta rod

Vendetta | Abu Garcia


The newly redesigned Vendetta is bolder, lighter, and more sensitive than ever before. One of our most popular rods now comes equipped with a CCR Carbon Contour Curve handle design, an interconnected reel seat that makes this innovative rod not only lighter but also better balanced. Coming this fall, it’s time to bring your trusty Vendetta to the next level.

Close-up of Abu 100 Reel

Abu 100 | Abu Garcia

100 Years

Abu Garcia has been leading innovation in the fishing industry for 100 years. To celebrate, we’ve launched Abu Garcia’s top 100 places to fish and a limited-edition Abu 100 Round Reel. Learn more below.

Mosaic of anglers using Abu Garcia gear