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Screenshot of ice fishing video showing angler walking across ice with drill

It's Time to Fish the Ice.

Sub-freezing temperatures? Foot-thick ice? Swirling snow and howling winds?

Bring it on.

Nothing gets between you and your fishing. Grab the auger and load the sled.

Angler holding Abu Veritas combo in one hand and fish in the other

The bitter cold doesnt break your spirit. With Abu Garcia, it wont break your gear either.

Close up of Max Ice reel
Close up of angler holding Max Ice reel
Over head view of angler holding large fish

Conquer the elements with ice fishing gear thats built to last, whatever the weather.

Max Ice combo staked in ice

Products

Veritas Ice Combo

Be it walleye, panfish, or whatever youre fishing for, hit the ice with a setup that can handle it all. The Veritas 3.0 is available in three different sizes and rod powers to match the conditions and species youre fishing.

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Veritas Ice Spinning Rod

No matter if youre huddled in the shanty or exposed on the ice, this lightweight spinning rod will be the ultimate ice fishing companion. Built with enough backbone to battle the big bites, this rod is made to excel in the icy depths.

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Max Ice Spinning Reel

Wrangling walleye from the hole just got a little easier. Find all the power and smoothness you need in this compact, durable spinning reel.

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Blog

Ice fishing angler retrieving catch

Ice fishing isnt for the faint of heart

but with some basic skillsand a little luckyoull be pulling native beauties from the hole in no time.

Read More

Fish in ice water
Ice fishing rig
Angler pulling fish out of hole in ice
Angler holding fish on ice in front of superimposed Abu Garcia logo
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