Abu Garcia® Veritas™

The Abu Garcia ® renowned Veritas rod series is updated with increased comfort and improved weight and balance. MSRP $99.95-$199.95.

Renowned Abu Garcia Veritas rod series upgraded for 2017-2018 Increased comfort and balance

COLUMBIA, SC - (July 12, 2017) The Abu Garcia® renowned Veritas rod series is updated with increased comfort and improved weight and balance.

Abu Garcia Veritas rods combine a 30-ton construction with Sublayer Armor for strength and sensitivity in a lightweight, balanced design. The Sublayer Armor with high strength fibers adds to the product durability, as well as hoop strength. The titanium alloy guides with ultra-light Zirconium inserts add to the lightweight, balanced experience.

The new Veritas rods also feature a ROCS™ Guide train. This robotically optimized casting system maximizes casting distance with lighter lures.

Other key features included in the new Abu Garcia Veritas – including a high-density EVA and the up-locking ratcheting reel seat – are ideal for maximum comfort. The Abu locking micro click reel seat design also offers a secure connection between the rod and reel.

The Abu Garcia Veritas has a limited 3-year warranty. MSRP ranges from $99.95 to $199.95.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.