ABOUT US
Engineered to Remove Luck from the Equation
Our Story
In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory.
Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. That's why Abu Garcia later received the honor of being chosen "Purveyor To The Royal Swedish Court," a distinction bestowed upon a select group of manufacturers for consistently exceeding its highest standards of quality and craftsmanship.
Precision Engineering
Abu Garcia's influence on the sportfishing community is unmatched. The company remains firmly committed to maintaining its industry leadership position by providing anglers everywhere with the highest quality, most innovative products.
Our History
Careers
Join our dynamic team and unlock unparalleled opportunities for growth and innovation. Embrace a collaborative culture, where your talents thrive and ideas shape the future.
Warranty & Repairs
Abu Garcia reels are covered against manufacturing defects in materials and workmanship for a period of one year from date of purchase and rods for three years from date of purchase.