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Experience Abu Garcia

Abu Garcia Zenon: Join The Movement

Abu Garcia Zenon:
Join The Movement

Modern materials meet minimalist design in the Zenon, the lightest, most advanced line of rods & reels to date.

Shop The J-Lee Signature Series

Shop The J-Lee Signature Series

Pro angler Jordan Lee didn’t make it to the top by accident; he worked hard to be the best.

The Abu Garcia Max Series: Take Your Fishing To The Next Level

The Abu Garcia Max Series:
Take Your Fishing To The Next Level

When your personal best is on the line, you need a reel that can rise to the occasion.

Shop Abu Garcia Veritas Rods & Combos?qlt=99

Shop Abu Garcia Veritas
Rods & Combos

Bring your game to the pro level and Fish to Win with our new Veritas Tournament rod.

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Abu Garcia New Items

Abu Garcia New Items

Abu Garcia Reels

Abu Garcia Reels

Abu Garcia Rods

Abu Garcia Rods

Abu Garcia Combos

Abu Garcia Combos

Abu Garcia: From 1921 to Today.

In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters.


Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. That's why Abu Garcia later received the honor of being chosen "Purveyor To The Royal Swedish Court," a distinction bestowed upon a select group of manufacturers for consistently exceeding its highest standards of quality and craftsmanship.

Abu Garcia's influence on the sportfishing community is unmatched. The company remains firmly committed to maintaining its industry leadership position by providing anglers everywhere with the highest quality, most innovative products.

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Abu Garcia: Fish to Win.
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