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Person holding a fishing rod with a dark background and 'Prime' branding.

New PRIME21 Collection

Designed in collaboration with Coach Prime for those who expect to be great. Spinning, baitcast, and spincast combos available while supplies last.

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Abu Garcia and Coach Prime unite for a limited-edition line of high-performance combos.

More than gear, it’s a lifestyle fueled by passion, confidence, and a lifelong love for the outdoors.

Three PRIME21 combos standing in an upright position.

3 exclusive combos

Combining Abu Garcia's commitment to quality with Sanders' love for the sport, these exceptional combos deliver both performance and style.

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Proven performance

Fishing rod with a reel held by a person over a body of water.

Premium feel

Hand holding a Abu Garcia Prime fishing rod handle

Unmistakable style

Close-up of hands holding a white fishing reel with a blurred background

PRIME21 COMBOS

Coming Soon

PRIME21 Spincast Combo

Coming Soon

PRIME21 Spinning Combo

Coming Soon

PRIME21 Baitcast Combo

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Man fishing on a boat by a river with trees and grass in the background

Deion Sanders | Coach Prime

"Someone asked me once upon a time if I fly fish. I said no... but I'm fly when I fish.”

Person fishing by a lake with a sunset in the background

Man wearing a white cap with 'Colorado' text, sunglasses, and a gold chain necklace against a blurred green background.

Close-up of Abu Garcia fishing reel with green line on a dark background

Man holding a bow and arrow in a grassy field

Fishing reel held by a person with water and sky in the background

Close-up of a baseball bat handle with '21' branding on a textured surface.

Fishing reel with Prime branding held by a person, blurred background of water and boat.

Close-up of a fishing reel with '21' branding on a blurred background

Person fishing from a boat in a natural setting with greenery.

Man fishing from a boat with a blurred green background

Fishing rods and reels on a black surface

Close-up of a fishing reel with 'Prime' branding on a blurred background