Legendary fishing company Abu Garcia and American Bass Anglers have entered into a multiyear sponsorship agreement. Through the partnership each entity is set to provide support to advance growth and participation in sport of fishing.
Introduced in Sweden in 1941, Abu Garcia has emerged as a premium global fishing brand, producing some of today's most advanced fishing gear. Abu Garcia is the official and exclusive Rod and Reel of American Bass Anglers and all of its angling tours.
"ABA takes great pride in working with premium brands, and Abu Garcia is an icon within the sport," said Morris Sheehan, President of American Bass Anglers, Inc. "Weekend anglers worldwide have been using Abu Garcia reels for many years. When the Ambassadeur® reel was introduced it changed the way everyone fished. The new Revo® and Revo® Beast reels have taken the industry by storm and the recent re-launch of the Swedish-made round reels Record, C4, C3, Pro Rocket and Morrum all embody the durability and engineering the weekend angler has come to rely on."
As part of this sponsorship Abu Garcia will be integrated into the sponsorship platforms and footprint at Weekend Bass Series events, American Fishing Tour Championship, 100% Plus Team Trail events, American Couples Series Championship and Military Team Event.
"The unique structure that ABA has fostered for the weekend angler is an exceptional platform and Abu Garcia is excited to be involved," said Andrew Wheeler, Brand Business Manager for Abu Garcia. "The partnership with ABA allows our brand to directly connect with local tournament anglers."