FREE SHIPPING No Minimum thru 12/15Details
Holiday Gift GuideShop Now

Abu Garcia® Veritas™

The Abu Garcia ® renowned Veritas rod series is updated with increased comfort and improved weight and balance. MSRP $99.95-$199.95.

Renowned Abu Garcia Veritas rod series upgraded for 2017-2018 Increased comfort and balance

COLUMBIA, SC - (July 12, 2017) The Abu Garcia® renowned Veritas rod series is updated with increased comfort and improved weight and balance.

Abu Garcia Veritas rods combine a 30-ton construction with Sublayer Armor for strength and sensitivity in a lightweight, balanced design. The Sublayer Armor with high strength fibers adds to the product durability, as well as hoop strength. The titanium alloy guides with ultra-light Zirconium inserts add to the lightweight, balanced experience.

The new Veritas rods also feature a ROCS™ Guide train. This robotically optimized casting system maximizes casting distance with lighter lures.

Other key features included in the new Abu Garcia Veritas – including a high-density EVA and the up-locking ratcheting reel seat – are ideal for maximum comfort. The Abu locking micro click reel seat design also offers a secure connection between the rod and reel.

The Abu Garcia Veritas has a limited 3-year warranty. MSRP ranges from $99.95 to $199.95.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website,

By using this website, you agree to our use of cookies to collect and record information about your browsing session, to optimize site functionality, for analytical purposes, and to advertise to you through third parties. Please review our Cookie Policyhere